We are a Footwear Design Consultancy Based in London UK, working with clients worldwide.

Welcome to the storefront for our shoe design consultancy, established in 2003.

Are you looking for a freelance footwear designer to help you with fresh ideas for your business? Do you need advice or assistance with trend forecasts, approaching new markets or product categories, help with tech packs or production advice? Do you need the help of a shoe designer in order to create footwear prototypes? Do you have shoe sketches and a plan and not sure how to transform them into wearable, functioning footwear products? Or coaching and training in footwear development? We also aim to provide information and advice for anyone interested in the shoe design process, we think it is fascinating and we love to share!


Covid-19 Pandemic

Jessica Good is not currently visiting any trade shows abroad or undertaking any other foreign travel due to doctors advise.

But we're happy to announce that it's not necessary for us or you, our clients to travel to develop footwear. We work with sample rooms and factories here in the UK and we can make samples in many constructions from luxury womens heels to old skool sneakers and we also offer UK based footwear production. If you want to develop your shoe designs in Italy or other places in Europe, we can do that too without the need to travel.

The trade shows that we visit are busy putting their shows and catalogues online so we need not miss out on hearing about the new products for footwear design and manufacture.

Please contact us by email if you would like our assistance with your footwear project. We can then send you a client brief to fill in and book in for a Skype/Facetime or Zoom video call.

You can read any interesting news or articles that we found about shoe design if you visit shoenista - this is our footwear design blog. If you have some interesting shoe news, you want to share a shoe design competition, or you would like to be featured in our blog, please contact us by email.



As well as offering a design and specification services to the footwear and fashion trade. We also work with business start ups in their first forays into the shoe trade, as well as creating designs, we can act as your production manager. We work with experts in footwear business strategy, fitting and marketing.
As well as looking into specific resources for your project , we are connected to small luxury footwear sample factories in London, UK and Italy and we also work with trading companies in Portugal, Spain, Turkey and China

We can also work with shoe makers to create your one-off prototypes and art shoes - Please contact us for a summary price list for prototyping. If you have an existing footwear project that isn't working, why not ask us to troubleshoot? We work with production experts and footwear technologists and we may be able to solve things.

We blog about the shoe business, especially the design and product development aspect of shoe businesses, So if you're not sure where to begin, start here, we might answer some of your questions: Starting a shoe company.

Thank you! Jessica Good (aka shoenista)

We are members of the British Footwear Association.

copyright Jessica Good, freelance shoe design consultant.

copyright Jessica Good, shoe design consultant