Many of my clients request hand renders only, in the world of fast and street fashion, especially for European production, cad is just not needed as sampling is quick!
We experimented with multiple straps on this project and went to production with skull detail straps which were featured in Grazia magazine.
This ended up being a womens project - perhaps it's all of the high camp flamboyant rockstars I researched that ended up with it going that way!
I was commissioned to design a small range of trainers for this UK, teenage fashion brand. The range was a great success and sold out.
As part of this range I developed the innovative style Outkast, which is unique in that it has a tongue that is both reversible (to change the colour), and removeable (to make the shoe into a sandal!)
I was Design Manager for this brand, so spent most of my time planning and product managing and it left little time for design, but I did design this low profile shell toed range as shown in this Summer 2003 press book.
Spec sheets for a cross training range. As well as designing the shoes I introduced the spec sheet format that you see here! The outsole on this group was a complex five part mould.
Megadrive range with polycarbonate sole - this was developed for me by Splendourplast in Italy and was technically complex as it was a new construction which required a lot of testing and prototypes. Fortunately it was a great success!
